London is always placed second-best to its fashion capital rivals. Almost as a last resort do they add London-town to the list of the fashion high-flyers, but the little sister of the fashion world provides the perfect arena for new, up-and-coming designers to flourish. New York, Paris and Milan may have laughed Gareth Pugh’s horse-hair covered gimp masks back down the runway, but London said ‘walk on’.
British designers like you to know where they’ve come from, the designers may not plaster I ♥ London onto their t-shirts but it’s clear to see where their loyalty lies.
London fashion is not afraid to stand out. So you may not actually want to wear any of the clothes down to Tesco for your Saturday shop, but hey, it’s still nice to look at them hanging in the wardrobe!
The shy kid in the fashionable playground is slowly coming out of its shell, and the well-documented return of Britain’s other queen Vivienne Westwood will certainly boost its confidence.
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